Minimal

Minimal Is Not Ubercoolische

Magda might make the tea, and everyone might be into it at the moment, but Minimal is certainly not Ubercoolische. It is SOOOO BORING. What started in the mid-90's with labels like Basic Channel, its successors Chain Reaction and Burial Mix, and currently championed by labels-du-jour Trapez, Shitkatapult and Kompakt, and such "artists" as Ricardo Villalobos and Canadian ex-pat-turned-Berliner-with-a-bad-haircut Richie Hawtin, Minimal has now become ubiquitous. You might say it is the current "It Girl" of electronic music, akin to IDM in the late 90's and Electroclash a few years ago. Problem is, Minimal is nowhere near as interesting as either of those genres.

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