Either the person/automaton in charge of Hummer's marketing campaigns is a huge LFO fan [having now used TWO of their tracks for commercials], or Mark Bell really loves rolling in oversize SUVs that get shitty gas mileage. Hummer is obviously going for our demographic [upwardly mobile droids who enjoy bleep-y schizophrenic techno], even if this forward-thinking robot isn't a Hummer fan.

They're also trying to turn robots into car salesmen. Check out their current site with the ad they premiered during the Super Bowl, then get a load of this marketing weirdness. I guess it is possible for robots and monsters to fall in love after all.